Traxon Technologies is a global leader in LED lighting systems. DisplayCraft was challenged to create a brand environment for Traxon Technologies at Lightfair International that showcased their lighting products, while at the same time providing a structure that would allow complete flexibility to mount a wide range of LED lighting products.

The design solution was a customized exhibit, which hosted a variety of microenvironments, so that each type of lighting system could be displayed within its optimal setting.

Anchoring the space was a unique sculptural center structure made of fabric, extrusion and other materials which housed various special effects lighting. The structure, made completely of white fabric, changed colors with use of lighting.

Tomy trade show exhibit at Toy Fair15 | DisplayCraft