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Graphics Guide
     

Mural Panels:
Lambda photographic Duraflex from digital files with hanging hardware attached.Traditional photographic Duraflex from negatives or transparencies hanging hardware attached.
Polygloss Inkjet printed from digital files with hanging hardware attached.

Backlit Graphics:
Lambda Duratrans graphics from digital files. Traditional Duratrans graphics from negatives or transparencies Backlit Inkjet graphics printed using archival inks from digital files

Frontlit and Backlit Headers:
Lambda photographic or inkjet headers from digital files

Digital Services:
High Resolution Drum Scanning High Resolution Flat Bed Scanning Image Manipulation and Digital Workstation Services File Archiving to CD and other Removable Media

Printing Options:
Lambda Photographic Prints on Duraflex, Duratrans, and C-Paper Traditional Photographic Prints on Duraflex, Duratrans, and C-Paper Inkjet Prints printed on paper, polygloss, backlit, vinyl, and canvas media Vutek large format outdoor signage and imaging, on vinyls & cloth, frontlit & backlit

Mounting and Laminating Options:
Mounting surfaces including Lexan, Plexiglass, Sintra, Gatorfoam, Foam-cor Lamination in matte, lustre, and Gloss finishes

Media, computer platforms & applications supported

Media Supported on PC and Mac:
Zip Disk 250 Mb
CDs
DVDs

Supported Applications on the Mac:
Adobe Illustrator CS2 or earlier
Adobe Indesign CS2 or earlier
Adobe Photoshop CS2 or earlier
QuarkXpress v6.5 or earlier

Supported Applications on the PC:
Adobe Illustrator CS2 or earlier
Adobe Indesign CS2 or earlier
Adobe Photoshop CS2 or earlier
QuarkXpress v3.3 or earlier

Applications not supported for output on the PC or Mac:
Adobe Pagemaker
Corel Draw
MS Word
MS Write
MS Powerpoint
MS Publisher
Hint: Documents produced in these applications may be exported to an EPS, PDF or Windows Meta file if the option exists

Guideline for sending artwork for output

Please include the following information when sending files for output:
File name(s) to be printed and a copy of the disk index if possible
Hard copy of the final image or PDF on disk
Fonts folder if text is not converted to curves
Please do not send your only copy
Detailed instructions should be included with each order. Otherwise we will make our own judgments to achieve the best overall image and function. Client changes to files provided will be additional.

FTP
If you require us to download a file from your FTP site, please:
Send an email with a link to your ftp site with user name and passwordList the file(s) to be downloaded
Stuff or zip your file(s) and directories
Provide a PDF file in your email so that we may proof your artwork.
There is a fee for each download.

Color Matching
Please indicate Pantone numbers or swatches to be matched by selecting the PMS color in the digital file and on your hardcopy as well. Please note that not all Pantone colors can be reproduced. There is a fee of $35 for each color match requested. No color matching will be done on Photoshop or bitmap images. (See page 7 for info on bitmap images.)

Archiving
Unless otherwise requested, DisplayCraft will keep client disks and artwork in our archives. If you would prefer them returned please provide your preferred shipper, account number shipping method and insured amounts.

Test Strips
Test strips will be invoiced at $35 each + shipping If a test strip is not requested, your image approval is implied. (Note: Vutek test strips are $225 + shipping)

Copyrights
The client agrees to hold harmless and indemnify DisplayCraft and its employees for expenses or judgments from any claims of copyright infringement.

Inkjet, Lambda, Vutek and Dye-Sub File Preparation Guide

*Designing a mural?
Do not tile mural images or seprate them into diffrent pages. Create murals as a complete image and we will tile panels according to our output requirements
*Note:
No color matching will be done on Adobe Photoshop or bitmap images.
*Note:
For best results Vutek banners should be set up at no less then 60 ppi

Adobe Photoshop:
• Set up Photoshop files at 150 ppi @ final size for best quality. Save as RGB TIFF file
• Set up Photoshop files at 150 ppi @ final size for best quality. Save as RGB TIFF file
100 ppi or better for larger prints is OK, or is a large file size is a problem to transport
• Scans should be 150 ppi @ final size. Save as RGB TIFF file100 ppi or better will provide acceptable quality.
• Layout document at full size
If the document is larger than Photoshop will allow then setup document up at 50% or 25% but remember to increase the ppi proportionally.
• Add bleed. Include hardcopy or PDF file


QuarkXpress and Adobe InDesign Documents:
• Include a fonts folder with both printer and screen fonts
• Scans should be 150 ppi @ final size for best quality. Saved as RGB TIFF or EPS file
100 ppi or better will provide acceptable quality
• Do not send RGB imports, and do not mix EPS and TIFF imports
• Do not scale, skew, or rotate in QuarkBring the imported files into Quark at actual size and rotation
• Layout document at full sizeIf document is larger than Quark will allow then setup document up at 50% or 25%
• Add bleed. Include hardcopy or PDF file

Adobe Illustrator:
• Include a fonts folder with both printer and screen fonts
Convert type to outlines if possible. Send fonts even if the type is outlined
• Do not imbed images in Illustrator files, link them instead
There is no way to determine the quality and resolution of the imbedded image
• Scans should be 150ppi @  final size for best         quality.   Saved as cmyk TIFF or EPS file         
100 ppi or better will provide acceptable quality
• Do not send RGB imports, and do not mix EPS and TIFF imports
• Layouts documents at full size
if document is larger the then Adobe Illustrator allow then set up document up to 50%
• Add bleed. Include hardcopy or PDF file.

Vector Graphics vs Bitmap Images

Computer graphics fall into two main types: vector graphics and bitmap images. We'll make a quick comparison of the two to help you understand which is more appropriate for your artwork. It boils down to the kind of artwork you're preparing and what you intend to do with it. Vector vs. Bitmap Vector graphics are made up of shapes defined by mathe­matical expressions. A vector graphic has crisp, smooth lines and is resolution-independent—that is, it can be rescaled to any size or displayed onscreen at any resolution without losing the clarity of its lines. Bitmap images (also called raster images) are based on a grid of small squares known as pixels. Each pixel has a specific location and color value assigned to it. Bitmap graphics can represent subtle gradations of shade and color. A disadvantage of bitmaps is that they represent a fixed number of pixels, so they can appear jagged and lose detail if they are rescaled or displayed onscreen at a higher resolution.

Vector vs Bitmap

• Vector graphics are crisp at any size or resolution, so they're well suited for line art, type (especially small type), and graphics that may need to be scaled, such as logos and maps. Vectors also produce more compact files than bitmaps, so they're quicker to open or download on systems with limited memory or low-bandwidth connections.

babVector art consists of scalable shapes.

• Bitmap images can represent rich and subtle grada­tions of shade and color, so they're appropriate for artwork created in painting programs and for continuous-tone images such as photographs. You might also want to convert vectors to bitmaps to apply distortion filters or other special effects to them. Drawing programs such as Adobe® Illustrator® are ideal for creating vector graphics. Bitmap images are generally created using graphics programs such as Adobe Photoshop®. Both Illustrator and Photoshop can rasterize your vectors into bitmaps

baBitmap art contains individual pixels.

Which graphic type should you use?
So which type do you need? It depends on what you're trying to do:

Resolution; ppi and dpi

*So how do you calculate the image size you need?
Decide what size you want your printed image to be, then multiply the height and width in inches by the PPI you need for the print resolution you’ll be using. So a 8”x10” printed image should be 1200x1500 pixels. 8x150=1200; 10x150=1500

PPI and DPI
The important point about resolution is the difference between PPI (pixels per inch) and DPI (dots per inch). Many software programs and scanner interfaces use these two terms interchangeably but that’s not exactly accurate. As a general rule, the term PPI should be used when referring to image resolution, and the term DPI should be used when referring to printing resolution.

A popular myth is that it’s necessary to scan an image at the same resolution that you will be using to print. In the case of color and grayscale images, this only results in excessive file sizes. A good general rule for inkjet and laser printing is that you need one-quarter to one-half the PPI of the printer’s DPI setting that you intend to use. So if you’re using your printer’s “normal” setting (600 DPI), your image needs to have at least 300 PPI for a laser printer and 150 PPI for an inkjet printer.

PPI and LPI
Printers can render many more dots per inch than the pixels per inch we call on them to print. This is good, because most printers, unlike monitors, can render very few colors, and so must average over many dots to render a particular color with reasonable accuracy. A 1440x1440 dpi printer can devote a 20x20 cell of dots to render a single pixel of a 72 dpi image. If the pixel is a light pink, a four-color printer will have a few of these 400 dots (20x20) red, while the remainder are white. Thus, someone speaking precisely would say that the image is 72 pixels per inch rendered on a 1440 dots per inch printer. Determining image resolution for offset printing (printing press) output is a little bit different because of the way an image gets printed. For an image to be printed on a printing press it must first be converted into a “halftone”. A halftone is expressed in terms of the “screen frequency” - the number of “Lines Per Inch” (LPI) of the screen used to prepare it. Halftones appearing in a typical newspaper range from 65 to 85 line screen. Halftones appearing in magazines, brochures and high quality catalogs typically vary between 133 and 150 line screen. There is a rule of thumb used in preparing images for printed output. Scan or size images at a resolution (PPI) of 1.5 to 2 times the screen frequency (LPI) of the finished halftone. For example, a 2 inch by 3 inch photo would be scanned or sized to a 2 inch by 3 inch image at 225 to 300 PPI for a finished halftone to be printed at 150 LPI (150 line screen). Were the same photo to be printed using a 120 line screen halftone, it would be scanned or sized to 2 inches by 3 inches at 180 to 240 PPI.

Digital Image File Types

JPG, GIF, TIFF, PNG, BMP. What are they, and how do you choose? Part of the reason for the variety of file types is the need for compression. Image files can be quite large, and larger file types mean more disk usage and slower downloads. Compression schemes can by lossy or lossless. Another reason for the many file types is that images differ in the number of colors they contain. If an image has few colors, a file type can be designed to exploit this as a way of reducing file size.

Lossy vs. Lossless compression
A lossless compression algorithm discards no information. It looks for more efficient ways to represent an image, while making no compromises in accuracy. In contrast, lossy algorithms accept some degradation in the image in order to achieve smaller file size.

The file types
TIFF
is used almost exclusively as a lossless image storage format that uses no compression at all.  (Sometimes a lossless compression algorithm called LZW is used, but it is not universally supported.)
PNG is also a lossless storage format. However, in contrast with common TIFF usage, it looks for patterns in the image that it can use to compress file size. The compression is exactly reversible, so the image is recovered exactly.
GIF creates a table of up to 256 colors from a pool of 16 million. If the image has fewer than 256 colors, GIF can render the image exactly. GIF is “lossless” only for images with 256 colors or less.
JPG is optimized for photographs and similar continuous tone images that contain many, many colors. It can achieve astounding compression ratios even while maintaining very high image quality but it is lossy.
RAW
is an image output option available on some digital cameras. Though lossless, it is a factor of three of four smaller than TIFF files of the same image.
BMP
is an uncompressed proprietary format invented by Microsoft. There is really no reason to ever use this format.
PSD, PSP
,  Photoshop’s files have the PSD extension, while Paint Shop Pro files use PSP. These are the preferred working formats as you edit images in the software, because only the proprietary formats retain all the editing power of the programs

 

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