5 Tips for Designing Trade Show Graphics

K.I.S.S. Keep It Simple… well you know the rest, is one of the very first principles taught in design school, and one of the first to be forgotten. This rule is especially relevant when designing trade show graphics due to … Read More »

A Fresh Start

The nice thing about beginning a new year is that you can reinvent your aspirations. While you can certainly reset priorities and redefine your commitments at any time, doing so early in the year can provide new energy and strength. … Read More »

Trade Show Exhibit Design Process

What To Look For… Build It and They Will Come But will they stay? Event marketing is all about what’s new. What have you shown me lately is the mantra of most every event attendee. They go to shows expecting … Read More »

Trade Show Exhibit Leasing

Exhibit Leasing

LEASE. A Dirty Little Word or Little Known Advantage? There, we’ve said it. Lease your next exhibit. Now we’ve really said it! For many, the idea that you can lease an exhibit is either an ambiguous notion or is viewed … Read More »

Trade Show Booth Makeover Magic

Who says you can’t teach an old exhibit new tricks? There are times when a trade show booth has to be scrapped and there are other situations where targeted enhancements can bring new life and vitality to existing exhibit architecture. … Read More »

What You Should Expect From Your Exhibit Provider

Richard Seigars, President DisplayCraft, Inc. To some, the task of managing your company’s trade show and event marketing efforts may appear simple enough. Those who actually do it know that nothing could be further from the truth. The trade show … Read More »

Tips for Successful Exhibiting

A company’s trade show exhibit is a 3-dimensional marketing vehicle and a vital part of an effective, integrated marketing mix. Since the chance to gain a potential customer’s attention passes quickly for a typical visitor (three seconds is all you … Read More »

Evaluating Your Exhibit Provider

Questions YOU should be asking your EXHIBIT company { and yourself } “What is the overall experience level of your employees in the industry?” DisplayCraft has a seasoned team of exhibit professionals with experience ranging from a minimum of 7 … Read More »